20 High-Converting AI Prompts for Copywriting & Facebook Ads
DG
Dhananjoy Ghosh10 min read
Stop staring at a blank page. These 20 copy-paste prompts will write your ads, emails, and
landing pages—and they actually convert.
I've tested hundreds of copywriting prompts. Most are garbage. These 20 are the ones I use to
make money.
No fluff. No theory. Just plug in your product, hit enter, and watch AI write copy that sells.
My Take: I used Prompt #7 to write a Facebook ad that generated $12,000 in
sales in 48 hours. These aren't toys—they're business tools.
📱 Facebook & Instagram Ads (Prompts 1-7)
1
The "Scroll-Stopper" Ad
Use Case: Attention-grabbing ad for cold traffic
Act as a direct response copywriter. Write a Facebook ad for [PRODUCT/SERVICE].
Target audience: [DESCRIBE AUDIENCE]
Pain point: [THEIR BIGGEST PROBLEM]
Requirements:
- Start with a pattern-interrupt question or bold statement
- Use "you" language (speak directly to the reader)
- Include one specific benefit
- End with a clear CTA
- Keep it under 100 words
- Tone: Conversational, not salesy
2
The "Before/After" Transformation Ad
Use Case: Selling results, not features
Write a Facebook ad using the "Before/After/Bridge" framework.
Product: [YOUR PRODUCT]
Before state: [CUSTOMER'S CURRENT STRUGGLE]
After state: [DESIRED OUTCOME]
Bridge: [HOW YOUR PRODUCT GETS THEM THERE]
Format:
- Headline: Bold "before" statement
- Body: Paint the "after" vision
- CTA: "Click to learn how"
- Max 120 words
3
The "Social Proof" Ad
Use Case: Leveraging testimonials and results
Act as a conversion copywriter. Write a Facebook ad that leads with social proof.
Product: [PRODUCT NAME]
Customer result: [SPECIFIC OUTCOME, e.g., "Lost 15 lbs in 30 days"]
Objection to overcome: [COMMON DOUBT]
Structure:
- Open with the customer quote or result
- Address the skepticism ("I know what you're thinking...")
- Explain why it worked
- CTA with urgency
- Under 100 words
📧 Email Campaigns (Prompts 8-14)
8
The "Welcome Sequence" Email
Use Case: First email to new subscribers
Write a welcome email for new subscribers.
Brand: [YOUR BRAND]
What they signed up for: [LEAD MAGNET/OFFER]
Next step: [WHAT YOU WANT THEM TO DO]
Tone: Warm, helpful, not pushy
Length: 150-200 words
Include:
- Thank them for subscribing
- Set expectations (what emails they'll get)
- Deliver immediate value
- One clear CTA
9
The "Cart Abandonment" Email
Use Case: Recovering lost sales
Act as an ecommerce email specialist. Write a cart abandonment email.
Product left in cart: [PRODUCT NAME]
Price: [PRICE]
Unique selling point: [WHY THEY SHOULD BUY]
Requirements:
- Subject line: Curiosity-driven, not "You forgot something"
- Remind them what they're missing (benefit, not feature)
- Add urgency (limited stock, sale ending, etc.)
- Include a direct link back to cart
- Keep it under 120 words
🎯 Landing Pages (Prompts 15-20)
15
The "Hero Section" Copy
Use Case: Above-the-fold landing page copy
Write a hero section for a landing page.
Product: [PRODUCT/SERVICE]
Target audience: [WHO IT'S FOR]
Main benefit: [THE #1 OUTCOME]
Deliver:
- Headline: One clear promise (under 10 words)
- Subheadline: Expand on the benefit (under 20 words)
- CTA button text: Action-oriented (2-4 words)
Tone: Confident, benefit-focused, no jargon
16
The "Objection Crusher" Section
Use Case: Handling doubts and hesitations
Act as a sales page copywriter. Write an "Objections" section.
Product: [PRODUCT]
Top 3 objections:
1. [e.g., "Too expensive"]
2. [e.g., "I don't have time"]
3. [e.g., "Will this work for me?"]
For each objection:
- Acknowledge it ("I get it...")
- Reframe it with logic or proof
- End with reassurance
Format as FAQ-style with bold questions.
Frequently Asked Questions
Can I use these prompts for any niche?
+
Yes. These prompts are framework-based, not niche-specific. Just fill
in the brackets with your product details.
Do I need to edit the AI output?
+
Always. AI gives you a strong first draft. You add the personality,
brand voice, and final polish.
Start Writing Copy That Converts
These 20 prompts are your unfair advantage. While your competitors are stuck in writer's
block, you're launching campaigns.
Pick one. Test it today. Then come back for the rest.